Hard Decora is an apparel and illustration brand that promotes aggressive individuality. I, Kamilah Jones, started Hard Decora in 2014 after being inspired by a single photo on tumblr of a stylish girl carrying a pastel toy gun. So I created apparel for a pack of fashion rebels that could stand up for the misfits just by being themselves.
Since then, Hard Decora has already been a guest at conventions like Tekko and A-kon providing for fashion shows, panels, and prizes. The brand has had pop ups in Elephant Room Gallery, Galaxxxy in Shibuya Japan, and Fickle Wish in LA.
DARE TO BE YOURSELF.